About Brightwayz
Get to Know Brightwayz
Here at Brightwayz social enterprise we are passionate about supporting and inspiring anyone involved in organising schemes to promote safe, active, sustainable travel - making places better, reducing travel inequalities, improving public health and cutting carbon emissions. We are here to help you all.
Meet Our Team
Alison, Founder and Managing Director
Alison runs our projects and partnerships day to day, alongside overseeing strategy for Brightwayz.
Lance, Director
Lance manages the Brightwayz Green Promo range of eco-friendly and ethical promotional products whilst supporting Brightwayz strategy management.
Jacqui, Director
Jacqui manages our Brightwayz active travel product sales and financial administration whilst also supporting Brightwayz strategy management.
Andrea, Projects Assistant
Andrea supports our local projects, travel plan administration and is our Modeshift STARS sustainable travel accreditation lead.
Lucy, Marketing Assistant
Lucy supports our Brightwayz active travel products range by despatching orders as well as doing general marketing.
Kelly, Sales Administrator
Kelly provides sales and customer service support to Lance for our Brightwayz Green Promo range of sustainable custom branded promotional products.
Dez, Active Travel Events
Dez helps with Brightwayz local active project delivery, organisation and support as well as developing the free active travel information resources for our website.
Wesley, Cycle Mechanic
Wesley provides a professional cycle repair service and safety checks at our community events and for refurbishment of bike donations.
Rick, Print Manager
Rick is responsible for printing many of our Brightwayz range of custom printed products using screen print or digital transfer techniques.
Find Out More
What We Do - At A Glance
Promoting safe, active, sustainable travel options for everyday journeys for all - is what we are all about here at Brightwayz.
We first launched in 2004 after our founder Alison Holland set up a ‘walking bus’ scheme at her son’s school. She realised there was a need for practical resources and information to support this and other walk to school schemes. This ignited a passion to share ideas, develop resources and inspire others to set up similar schemes.
This is split into three areas of activity within our social enterprise:
1. Brightwayz Active Travel Products
Our innovative Brightwayz active travel products to support walking, cycling and road safety schemes have been developed over many years. We have developed hundreds of products with a ready printed options or a custom printing service and supply local authorities, schools and other clients across the UK. We are proud to support other UK-wide not-for-profit partners involved in making our streets cleaner and greener by hosting and managing official online shops for Modeshift and Playing Out.
2. Brightwayz Local Projects and Active Travel Advocacy
Though our activities delivering local projects in North Northamptonshire, we develop new approaches and then share our ideas to inspire others across the UK or further afield. We offer travel plan consultancy working with the local authority, schools, businesses, community organisations and the NHS. Our community programmes such as our Bikeability-Ready (providing refurbished bikes to local children needing them for cycle training), school travel plan Modeshift STARS accreditation and our refugee and careleaver cycle projects enable us to bring practical support to those who need it most.
Thanks to our long-time, close partnership with the brilliant team at Modeshift - the UK body for sustainable travel professsionals - we have spoken at many national conferences and regional meetings to share our ideas across the sector. For example we led on the first ever Modeshift accredited Town Centre Travel Plan and share the ideas to help inspire others.
3. Brightwayz Green Promo Products
Brightwayz Green Promo is our curated range of custom printed, general promotional products with a range of ethical and environmental features. Popular with corporates and public sector buyers keen to buy sustainably and add social value, all profits from this range (and all our other sales) go to support our active travel initiatives and resources. This provides an easy and effective way for any organisation to 'buy social' and create social value through procurement whilst fulfilling marketing and event resource needs.
Great Impacts and Financial Sustainability
As a social enterprise, at Brightwayz we have a strong social and environmental mission; to promote safe, active, sustainable travel for everyday journeys for all. Our way of working means we can create the great postive impacts we aspire to in a financially sustainable way thanks to the collaborations we build, our dedicated staff and our wonderful customers.
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