About Brightwayz
Get to Know Brightwayz
Meet Our Core Team
Alison, Founder
Alison’s day-to-day role is managing Projects and Partnerships. She is passionate about making our places safer, greener and cleaner and seeing more people walking, scooting and cycling. Alison firmly believes that cycling and walking are not just for leisure or sport but need to be embedded in everyday journeys to help create better places and better lifestyles for all.
Lance, Director
Lance has been an integral part of Brightwayz right from the start. Day-to-day his main role is managing the Brightwayz Green Promo range of general promotional products. Lance enjoys working with our corporate clients and many suppliers, with 100% of profits from the range ploughed back into the organisation to enable Brightwayz to develop more active travel information resources and projects.
Jacqui, Director
Jacqui has been with Brightwayz from the early days and in 2021 became a director. Her day-to-day role is to manage Brightwayz sales and accounts. With a friendly voice at the end of the phone, our regular customers and suppliers have come to know her well. Her helpful nature means everyone will always be treated with the personal care and attention they require.
Andrea, Projects Assistant
Andrea supports the growing number of local projects the Brightwayz team are involved in. She plays a key part in assisting our local clients and project partners in achieving their Modeshift STARS sustainable travel accreditation. As our own workplace travel plan lead she has helped us secure our own STARS Gold accreditation.
Lucy, Marketing Assistant
Lucy is an expert organiser for despatch of our Brightwayz products and helps ensure our customers’ orders arrive safely. Her role also involves creative marketing and design tasks. She also loves the chance to get out of the office too and take part in local projects the team are involved in.
Kelly, Sales Administrator
Kelly provides sales and customer service support for our Brightwayz Green Promo range clients.
Dez, Projects Support
Dez was a keen advocate of active travel even before joining the Brightwayz team as he was one of our community cycle club volunteer ride leaders. He helps with project delivery, organisation and support... he gets out and about a lot!
Wesley, Cycle Mechanic
Wesley has many years’ experience working with young people and teaching cycle mechanic skills. He provides our cycle mechanic services for many of our local active travel projects with partners such as Cycling UK’s Big Bike Revival - delivering ‘Learn to Fix’ and ‘Cycle Service’ activities as well as supporting us with running our local Kettering Active Travel Hub.
Polly, Admin Support
Since joining the Brightwayz team Polly has undertaken training to become a qualified Bikeability trainer. She also helps out at our events. She loves her pale blue electric bike with a basket.
Meet Our Support Team
Rick, Print Manager
Rick’s speciality is printing waistcoats, bags, banners and more with our customers’ logos or campaign messages to make them as engaging as possible. He has a strong eye for detail and really is a perfectionist. As a long-time member of the extended Brightwayz team Rick’s technical expertise is much-valued.
Fiona, Content Contributor
Fiona started her journey implementing school travel plans with us at Brightwayz several years ago. Nowadays she supports us with contributions to our blogs and news updates, bringing her knowledge from her other day to day work as a school travel plan officer around London.
Richard, Transport Planner
Richard is a qualified transport planner and has over 20 years of experience developing transport plans and Local Cycling and Walking Infrastructure Plans (LCWIPs). He works closely in collaboration with Brightwayz on occasional local authority projects and his high level of technical knowledge and skill complements the Brightwayz offering of engagement resources and techniques.
The Brightwayz Story
Promoting safe, active, sustainable travel options for everyday journeys for all - is what we are all about here at Brightwayz. But how did we get here and how can we help you too?
Brightwayz social enterprise was first launched in 2004 after our founder Alison Holland set up a ‘walking bus’ scheme at her son’s school. She realised there was a need for practical resources and information (especially written from a parent's point of view) to support this and other walk to school schemes. This ignited a passion to share ideas, develop resources and inspire others to set up similar schemes in their own neighbourhoods.
Our innovative Brightwayz products to support walking, cycling and road safety schemes have been developed over many years. Starting with pink waistcoats to make the 'walking bus' high vis appealing to children, we have gone on to develop hundreds of products with a custom printing service and supply local authorities, schools and other clients across the UK. Although we originally focused on children we now provide active travel campaign resources for all ages.
Meanwhile at Brightwayz we have also developed our online information resources covering walking, cycling or road safety schemes whilst building up strong connections with other organisations who share our outlook. For example we have been partners with the brilliant team at Modeshift - the UK body for sustainable travel professsionals - for nearly 20 years and have spoken at many national conferences to share our ideas.
Our projects have also grown over the years. We develop and trial grassroots projects in our local area - North Northamptonshire - and then share the ideas to inspire others across the UK or further afield. For example in 2024 Brightwayz led on the first ever Town Centre Travel Plan to be accredited by Modeshift. Our local travel plan consultancy is a valuable service which also gives us an income that enables us to do community projects such as our refugee cycle programme.
Our Brightwayz Green Promo range of custom printed, general promotional products provides a way for public sector and private sector organisations to 'buy social' and create social value through procurement whilst fulfilling their marketing and event resource needs. As with all our product and consultancy sales, 100% of profits are ploughed back into our active travel campaigns.
As a social enterprise, at Brightwayz we have a strong social and environmental mission; to promote safe, active, sustainable travel for everyday journeys for all.
Our team at Brightwayz are passionate about supporting and inspiring those of you out there who are working to make places better, reduce car dependency, improve public health and slash carbon emissions. We are here to help you.