The Art on the Route project combines street art, performance and climate education. As a new, unique proposal for Kettering it highly complements our previous and ongoing local active travel programmes.
It will focus on highlighting potential for active travel along two major routes linking residential areas to the town centre - Grange Place on the Avondale Estate via Stamford Road/Montagu Street, and Hanwood Park via Barton Road/London Road - but will also influence wider travel habits for local families.
The programme is primarily aimed at local children living on or near the routes with messages shared to their families and wider community. It will inspire and equip children to change their own travel habits and influence their peers, adults they know and the wider public. Key age ranges are those about to change their daily journey travel habits by moving to a new school - ages 10-11 with some work with pre-school children (age 4) and their families, as well as young people about to start college or work (ages 16-18).
Our Partners
Brightwayz
Brightwayz is a social enterprise who is passionate about supporting and inspiring anyone involved in organising schemes to promote safe, active, sustainable travel - making places better, reducing travel inequalities, improving public health and cutting carbon emissions.
Our part is the research of climate information to fit project audience and their lives, creating written content for printed and web supporting materials such as the ‘Good Travel Climate Action’ toolkit, engaging other partners, project planning, management and monitoring.
Kettering Street Art CIC
Kettering Street Art is a CIC (Community Interest Company) based in Kettering, Northamptonshire. Their aim is to brighten the town, one artwork at a time!
We aim to create two large street-facing murals, three painted telecoms boxes, a printed map with stickers and a digital map with quizzes and QR links to further web based resources. Child-friendly street signage will feature printed and braille messaging, a unique embossed symbol (for wax rubbing) and QR links to performance recordings and further online resources.
Laugh Out Loud Theatre
Laugh Out Loud Theatre Company is a not-for-profit entertainment company. Established in 2018, we specialise in touring pantomimes, theatre in education shows and murder mystery events.
We work alongside town councils, schools, charities and organisations to bring our colourful performances to your local community.
For Art on the Route we are creating two in-school shows, two workshops, trail shows, bite size recordings for permanent QR codes on trails to link to via Brightwayz website.
Helping build awareness around climate change
This project specifically focuses on everyday travel - the largest UK source of carbon emissions.
Everyone can be empowered to do something about it personally whilst gaining other benefits. We want people to question and consider their own daily travel habits and be inspired to try new greener modes.
It starts with a small, achievable goal that can be built on to create lasting change - we aren’t asking people to get rid of their cars (although if they decide to once they have tried our green travel options, then is great!).
Our clear, family-focused message is: ‘Take the Green Travel Challenge - Get to town in a green way once a week for 12 weeks’ alongside the information and resources to support that with a range of green travel modes.
