Brightwayz founder crowned Honorary Member of Modeshift


Published: November 12, 2021

A select group of individuals have been recognised for their commitment and passion to sustainable travel at this month’s Modeshift 2021 Convention - with Northamptonshire’s Alison Holland one of just 20 across the UK to be awarded Honorary Member status.

Alison, who set up social enterprise Brightwayz in 2004, has this month been applauded by Modeshift judges for making an ‘outstanding contribution to the development and expansion of the sustainable travel sector’.

Alison, whose organisation is based in Kettering, Northamptonshire, explained: “Active travel is all about encouraging people to walk, cycle or travel in other active ways to school, work, or other local destinations. Sustainable travel also includes using public and shared transport for longer journeys.

“At Brightwayz we provide information and resources such as signage and incentives to support workplace and community active travel campaigns. Thank you to Modeshift for this incredible accolade. “

Ross Butcher, National Chair of Modeshift, commented: “A huge congratulations to Alison, who we are delighted to welcome as one of our exclusive Honorary Members – in recognition for her ongoing support and dedication to sustainable travel.

“Alison is a long-standing member of Modeshift and has made a huge contribution locally, regionally and nationally to sustainable travel, playing a pivotal role in raising the profile of our sector. Thank you for your contribution in creating healthier people, places and communities”.
Brightwayz, originally known as Brightkidz, was launched in 2004 after founder Alison Holland set up a ‘walking bus’ scheme at her son’s school and realised there was a need for information and resources to support walk to school schemes.

Brightwayz, as well as running projects and programmes, has a range of active travel campaign resources - including walk to school banners and stickers. 100% of profits are used to enable this social enterprise to carry out its work with schools, businesses, and organisations across the UK.

Another side of the organisation is, which sells customised promotional products to UK businesses. All the profits from this commercial arm of the organisation are fed back into supporting Brightwayz.

Find out more Brightwayz here: