Our Vision and Mission

Big red face.

Our Vision

We aspire to a world where everyone has the freedom, confidence, ability and motivation to choose to travel in safe, active, sustainable ways for everyday journeys.

Mission illustration.

Our Mission

Brightwayz is committed to promoting safe, active, sustainable everyday travel for all ages to achieve a wide range of health, social and environmental benefits including improved well-being, better places, safer streets, lower carbon emissions and reduced car dependency. We do this by offering innovative products, delivering engaging projects, and providing practical information to support our customers and partners across the public, private and state sectors.